Module Focus
English for Special Purposes
Retail and E-Commerce English
A retail and e-commerce English curriculum for merchandising, pricing, inventory, fulfillment, marketplaces, customer complaints, returns, conversion metrics, promotions, and vendor coordination.
- 8 modules
- 32 field terms
- Interactive practice
Printable Curriculum
Download the full materials
Web Practice Lab
Practice the decisions, not only the vocabulary
Use the activities below to rehearse how a professional in this field clarifies risk, pushes back, and turns pressure into a concrete next step.
Scenario Coach
Respond under pressure
Jargon Flashcard
Pushback Builder
Build a four-step response
Dialogue Coach
Model line
Language notes
Progress
Practice checklist
0 of 4 complete
Student PDF in Web Form
Module map
Merchandising and Assortment Planning
Discuss assortment choices using customer, margin, and inventory language.
assortment, SKU, sell-through, gross margin
Pricing, Promotions, and Margin
Explain discount strategy beyond top-line sales.
markdown, promotion, gross margin, cannibalization
Inventory, Allocation, and Replenishment
Balance stock availability with working capital.
allocation, replenishment, stockout, inventory turn
Fulfillment, Shipping, and Returns
Communicate order problems with clear recovery options.
fulfillment, SLA, return rate, carrier
Conversion, UX, and Digital Analytics
Discuss website performance using funnel language.
conversion rate, funnel, cart abandonment, A/B test
Marketplace and Vendor Management
Hold marketplace or vendor partners accountable.
marketplace, vendor scorecard, SLA, defect rate
Customer Service and Escalations
Respond to angry customers without policy chaos.
return policy, goodwill credit, chargeback, customer lifetime value
Store Operations and Omnichannel Execution
Coordinate store, online, and fulfillment workflows.
BOPIS, inventory accuracy, queue, labor model
More EFSP Tracks