Module Focus
English for Special Purposes
Sales and Business Development English
A sales and business development English curriculum for discovery, qualification, objection handling, pricing, procurement, enterprise buying committees, negotiation, partnership language, and CRM discipline.
- 8 modules
- 33 field terms
- Interactive practice
Printable Curriculum
Download the full materials
Web Practice Lab
Rehearse the language, response, and decision
Work through a three-step sequence: identify the field language, choose the strongest response, then select the next controlled decision move.
Guided Decision Lab
Jargon Flashcard
Answer Rationale
Why the strongest phrase fits
Choose an option to see the workplace rationale.
Dialogue Coach
Model line
Language notes
Progress
Practice checklist
0 of 4 complete
Student PDF in Web Form
Module map
Discovery and Qualification
Ask business questions before pitching features.
discovery, qualification, pain point, buying process
Value Proposition and Use-Case Fit
Connect product value to the buyer's actual workflow.
value proposition, use case, success metric, stakeholder
Objection Handling and Competitive Pressure
Respond to objections without sounding defensive.
objection, competitor, differentiator, total cost
Pricing, Discounting, and Approval
Negotiate price without eroding value.
discount, procurement, margin, approval path
Enterprise Buying Committees
Navigate multiple stakeholders and hidden blockers.
champion, economic buyer, buying committee, forecast category
Negotiation and Contract Redlines
Keep commercial momentum while respecting legal boundaries.
redline, liability, indemnity, commercial term
Partnerships and Channel Development
Define partnership value and responsibilities.
channel partner, exclusivity, pipeline, enablement
CRM Hygiene and Pipeline Reviews
Discuss pipeline honestly under target pressure.
CRM, pipeline, close date, commit
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